The world's first Cold Pressed and packaged 'RAWR' Fruit & Root drink, completely new to the market both as a concept and product.
When TEA REX arrived in the 68b studio, we knew the product was unique. Our challenge? to match this with brand imagery and help decide where to position it. Naturally we thought it had to be 'Top of the food chain'.
Often as not it's the 'gut feel' ideas which are the best and this was no different. A visual vision for the brand was sketched day one and following a few brainstorming sessions a punchy graphic language to hero the 'RAWR' tagline was created. From our extensive range of industry contacts and colleagues we assisted in organising logo and packaging design refinements as part of a complete holistic approach.
As the the business evolves we're creating content as each channel requires for events, print, social media, PR and it continues to today.
Exciting times ahead, 'bring out the RAWR!