"68b turned a one-off TV commercial in to a full year-long campaign.
The essence of the TV commercial was to capture the Great British holiday maker in all their glory hero-ing those funny things Brits do abroad. However 3 x 30s commercials running over the Christmas period was never going to truly capture these stories and quirky insights.
Parallel to a 2 day shoot, 68b set-to with a brief creating 5 mini social campaigns to capture stills of over 50 people cast in their swimmers. The results far exceeded the 100 shots requested; in total over 2500 shots were created which resulted in 3 social media campaigns every month for a year. This was only the beginning. The shots were reacted to so well in their first 3 months that lowcostholidays subsequently ran an outdoor and email campaign, as well as using the images on the home page of their website." (BETA)London